Personae Studios Unveils New Shopping Mall Game; $pree for the iPhone, iPod touch, and iPad
SINGAPORE June 3, 2010 – Singapore-based game developer Personae Studios recently unveiled a new addition to their suite of game titles: $pree, a shopping mall game for iPhone™, iPod touch®, and iPad. $pree is the eleventh game released by Personae Studios, and the first iPad game developed within Singapore. Previous game titles released by Personae Studios include Air Hockey, Carrom, and 2Up.
$pree game play revolves around strategic shopping mall planning, development, and shop placement. Players strategically build shops on a shopping mall map to satisfy shopper demands, score points, increase profits, and win the game. $pree features include six unique shops types, sound and music options, and over a dozen unique shopper types. $pree is available for download in the iTunes App Store.
Although $pree has its share of competition within the iTunes App Store, there is one key feature that sets it apart from the rest: $pree is the only shopping mall game in the App Store that allows players to strategically select a map location for each individual shop. This unique feature offers players ultimate flexibility for game play planning, strategy, and shop development. For more information on $pree, or to view a game trailer, please visit PersonaeStudios.com. › Continue reading
Flixoft Releases Grocery Gadget® 3.0 for iPhone™ and iPod Touch®; Introducing Barcode Scanning and Push Notification
MIAMI, FLORIDA, April 28, 2010 — Earlier this week, Flixoft announced the release of their highly-anticipated application version; Grocery Gadget® 3.0 for iPhone™ and iPod touch®. With 3.0, Flixoft improves upon Grocery Gadget functionality by introducing push notification, support for multiple stores, and barcode scanning – offering users the ease of adding items to a grocery list by simply scanning a barcode.
Users have long-awaited the new barcode scanning feature. Thousands received their first sneak-peak during the MacWorld Expo in San Francisco earlier this year. In essence, the barcode scanning feature operates by image recognition: A user takes a photo of an item barcode, and Grocery Gadget searches for the corresponding image and item description within a product database containing over two million items. Within seconds, the item is recognized and automatically added a user’s shopping list. Currently, the barcode scanning feature is only available on the 3GS iPhone model; however development for earlier models is underway.
By popular request, push notification is available in 3.0. Users can instantly notify other group members of list updates by either selecting “Notify Others” within Grocery Gadget, or via the “Notify” button located within the improved Grocery Gadget Portal. When a group member updates a list, all users within the group will hear a sound and receive the pop-up message “Your shopping list has been updated” on their mobile device.
With 3.0, support across multiple stores is also available. Users can associate specific items with specific stores, and save the aisle and pricing information. Unique brand tracking is available, along with list sharing improvements, and the ability to prepare and shop while in landscape mode. › Continue reading
iPhone App Marketing Tips
With introduction of the iTunes App Store in the summer of 2008 came a new form of niche marketing – iPhone Application Marketing. The iTunes App Store currently holds over 180,000 applications, which compete for top rankings on the basis of downloads across multiple categories such as: games, lifestyle, utilities, productivity, reference, and finance.
Most application developers realize that they need more than just an App Store presence in order to drive exposure for their brand. In our experience, developers should implement the following components to readily compete against other applications (within the same genre) over the long-term:
Marketability. Make sure the application you’ve developed is an application that is usable (or enjoyable) for a user, and something that is truly marketable. Identify your target audience, and hone in on the features that set your application apart from competing apps. Build a solid marketing strategy › Continue reading
Tips for Selling in a Down Economy
With more and more small businesses emerging as a result of a recession (or depression), new business owners are forced to hone a skill that can literally make or break their business: Selling. What can you do to sharpen up to your selling skills to drive revenues during the leanest months? Consider the tips below:
Sell something people need. Now is a good time to focus on products or services that people need. If you have a variety of services or products available, make it a priority to promote the products or services that your customers need first and foremost.
Keep a full sales funnel. Systematically keep your sales funnel full so it includes prospects at all stages of the selling process. Sometimes it’s easy to get caught up in the thrill of a sale, but just chalk up the sale on your ABC or “Always Be Closing” list and move onto the next. › Continue reading
Link Building Strategies 101
Over the last few years, link building has gained popularity as a marketing initiative designed to drive high search engine rankings. Link building is an “off-site” Internet marketing method which involves the process of building inbound links from relevant websites. The objective with link building is to gain popularity for your website, on the basis of referrals. The notion, and a strong algorithmic factor across search engines: the higher the volume of › Continue reading
Client News
- Personae Studios Unveils New Shopping Mall Game; $pree for the iPhone, iPod touch, and iPad
- Flixoft Releases Grocery Gadget® 3.0 for iPhone™ and iPod Touch®; Introducing Barcode Scanning and Push Notification
- GeoLab Announces the Release of Wind Buddha Version 1.1: A Free ArcGIS Silverlight Wind Application