Archive for January, 2010
Link Building Strategies 101
Over the last few years, link building has gained popularity as a marketing initiative designed to drive high search engine rankings. Link building is an “off-site” Internet marketing method which involves the process of building inbound links from relevant websites. The objective with link building is to gain popularity for your website, on the basis of referrals. The notion, and a strong algorithmic factor across search engines: the higher the volume of › Continue reading
Top 5 “Do It Yourself” SEM Tips
Since the search engines make the purchase and design process of a Search Engine Marketing (SEM / PPC) campaign relatively simple, many business owners opt to take on the task internally rather than outsourcing. There are, however, important things to consider in order to drive maximum results for your campaign. When building an SEM campaign, consider the following tips › Continue reading
