iPhone App Marketing
iPhone App Marketing Tips
With introduction of the iTunes App Store in the summer of 2008 came a new form of niche marketing – iPhone Application Marketing. The iTunes App Store currently holds over 180,000 applications, which compete for top rankings on the basis of downloads across multiple categories such as: games, lifestyle, utilities, productivity, reference, and finance.
Most application developers realize that they need more than just an App Store presence in order to drive exposure for their brand. In our experience, developers should implement the following components to readily compete against other applications (within the same genre) over the long-term:
Marketability. Make sure the application you’ve developed is an application that is usable (or enjoyable) for a user, and something that is truly marketable. Identify your target audience, and hone in on the features that set your application apart from competing apps. Build a solid marketing strategy › Continue reading
