Q & A
iPhone App Marketing Tips
With introduction of the iTunes App Store in the summer of 2008 came a new form of niche marketing – iPhone Application Marketing. The iTunes App Store currently holds over 180,000 applications, which compete for top rankings on the basis of downloads across multiple categories such as: games, lifestyle, utilities, productivity, reference, and finance.
Most application developers realize that they need more than just an App Store presence in order to drive exposure for their brand. In our experience, developers should implement the following components to readily compete against other applications (within the same genre) over the long-term:
Marketability. Make sure the application you’ve developed is an application that is usable (or enjoyable) for a user, and something that is truly marketable. Identify your target audience, and hone in on the features that set your application apart from competing apps. Build a solid marketing strategy › Continue reading
Tips for Selling in a Down Economy
With more and more small businesses emerging as a result of a recession (or depression), new business owners are forced to hone a skill that can literally make or break their business: Selling. What can you do to sharpen up to your selling skills to drive revenues during the leanest months? Consider the tips below:
Sell something people need. Now is a good time to focus on products or services that people need. If you have a variety of services or products available, make it a priority to promote the products or services that your customers need first and foremost.
Keep a full sales funnel. Systematically keep your sales funnel full so it includes prospects at all stages of the selling process. Sometimes it’s easy to get caught up in the thrill of a sale, but just chalk up the sale on your ABC or “Always Be Closing” list and move onto the next. › Continue reading
Link Building Strategies 101
Over the last few years, link building has gained popularity as a marketing initiative designed to drive high search engine rankings. Link building is an “off-site” Internet marketing method which involves the process of building inbound links from relevant websites. The objective with link building is to gain popularity for your website, on the basis of referrals. The notion, and a strong algorithmic factor across search engines: the higher the volume of › Continue reading
What Internet Marketing Campaign Should Launch First? SEO vs. SEM
When planning upcoming marketing initiatives, it’s a common question you may be asking yourself: What Internet marketing campaign should I launch first, Search Engine Optimization (SEO), or a Search Engine Marketing (SEM) / Pay-Per-Click Marketing (PPC) campaign? While both types drive traffic, they vary substantially in development, implementation, and cost › Continue reading
