Sales
iPhone App Marketing Tips
With introduction of the iTunes App Store in the summer of 2008 came a new form of niche marketing – iPhone Application Marketing. The iTunes App Store currently holds over 180,000 applications, which compete for top rankings on the basis of downloads across multiple categories such as: games, lifestyle, utilities, productivity, reference, and finance.
Most application developers realize that they need more than just an App Store presence in order to drive exposure for their brand. In our experience, developers should implement the following components to readily compete against other applications (within the same genre) over the long-term:
Marketability. Make sure the application you’ve developed is an application that is usable (or enjoyable) for a user, and something that is truly marketable. Identify your target audience, and hone in on the features that set your application apart from competing apps. Build a solid marketing strategy › Continue reading
Tips for Selling in a Down Economy
With more and more small businesses emerging as a result of a recession (or depression), new business owners are forced to hone a skill that can literally make or break their business: Selling. What can you do to sharpen up to your selling skills to drive revenues during the leanest months? Consider the tips below:
Sell something people need. Now is a good time to focus on products or services that people need. If you have a variety of services or products available, make it a priority to promote the products or services that your customers need first and foremost.
Keep a full sales funnel. Systematically keep your sales funnel full so it includes prospects at all stages of the selling process. Sometimes it’s easy to get caught up in the thrill of a sale, but just chalk up the sale on your ABC or “Always Be Closing” list and move onto the next. › Continue reading
What Internet Marketing Campaign Should Launch First? SEO vs. SEM
When planning upcoming marketing initiatives, it’s a common question you may be asking yourself: What Internet marketing campaign should I launch first, Search Engine Optimization (SEO), or a Search Engine Marketing (SEM) / Pay-Per-Click Marketing (PPC) campaign? While both types drive traffic, they vary substantially in development, implementation, and cost › Continue reading
Does Print Marketing Make Sense Anymore?
With the boom of internet marketing over the last decade, it’s a common question that begs an answer – does it make sense to market in print anymore?
To most, it’s no surprise that many business owners have shifted their strategies towards Internet marketing instead of print – especially the small to mid-size businesses. Internet marketing could mean anything from SEO, to PPC, to social media, online press marketing, and so forth – mediums that, on average, cost much less than print.
So, does it make sense to toss print out of your mix? Well, before you jump the gun and cancel your next full year of print placements, take a good hard look at your ROI, budget, and target audience.
Most know that print is all about branding. It takes repetition and frequency to drive your message – and that can get expensive. Businesses accustomed to print schedules know all too well that page placements can cost upwards of thousands to tens of thousands or more for a single placement, depending on the medium.
So, why would anyone want to spend this kind of money when we have the Internet at our disposal? Because people still like to read newspapers and magazines. And, many would agree that laptops fall short of creating the same experience. › Continue reading
