In a nutshell, our mission is to provide businesses with the cost-effective marketing, copywriting, and design services needed to achieve success.

These days, many businesses outsource marketing requirements due to its convenience and flexibility.  When you work with us, you’ll never sign any long-term contracts because we feel the service we provide speaks for itself… And it’s what keeps our customers coming back year after year to work with us.

To view samples of our magazine, page, and book design services, visit our design portfolio now.  Or, for more information on how we can help your business, request a complimentary quote today.

Thank you for your interest in the HooKMedia Design Studio.  We specialize in design services for editorial materials such as magazine, book, and cover page design layouts, as well as advertising materials, such as collateral pieces, datasheets, newsletters, and ad layouts – to name a few.  Our mission is to deliver quality design layouts at an affordable rate for small to mid-size businesses, and publishers.

Select from the images below to view samples within our marketing and ad layout design collection.  We are always updating our portfolio, so be sure to check back regularly for updates!  To view more samples, visit our online design portfolio, or to learn more about our design services, request a complimentary, hassle-free quote for your upcoming project.

Advertorial, Collateral, Ad Layout Design Samples

Thank you for your interest in the HooKMedia Design Studio.  We specialize in a variety of editorial design services for materials such as magazines, books, guides, and media kits – to name a few.  We also offer design services for advertising and marketing collateral layouts – for more information visit advertisement, collateral, and advertorial design services.

Our mission is to provide affordable design services for small and mid-size businesses and publishers, and new publishers who need guidance building a brand for their new publication title.

To view magazine, editorial, and cover page layout design samples, simply select from the collection below.  Or, view our full online design portfolio now.  To learn more about how we can assist with your design project, contact us today for a complimentary, hassle-free quote.

Magazine, Editorial, Cover Page Layout Design Samples

Top Benefits of Starting an SEM Campaign First

1. Immediate traffic to your site.  In most cases you can have an SEM campaign up and running within a matter of minutes.
2. Search engines that offer SEM services make the campaign setup process very simple so oftentimes new business owners can easily establish a campaign, select keywords, write ads, etc.
3. Adwords campaigns can be very reasonably priced compared to it’s SEO counterpart.  Small business owners can start a campaign for as little as $100 a month, and without the long-term contract.

Things to Consider: If you are new to the SEM process, it’s easy to lose budget dollars very quickly if your campaign parameters are not properly set.  Carefully go through your campaign settings, and make sure all daily budgets and costs-per-click (or costs-per-impression) are appropriately set so your costs do not escalate out of control.  Also, keep in mind that in order to achieve a high ad placement, you will need to make sure the content on your website closely reflects the content and keywords used on your ad campaign.  Doing so will help deliver a higher campaign conversion rate.

Top Benefits of Starting an SEO Campaign First

1. With SEO you are building a base for long-term traffic, rather than quick or immediate site traffic.
2. Studies indicate that searchers tend to gravitate more towards organic search results rather than “paid” or sponsored listings.  For example, one recent study found that 70% of searches will scan organic (SEO) listings, whereas 30% will scan the paid (SEM) listings first.
3. With SEO, you will earn traffic long-after you’ve paid for the initial bulk campaign fees.  This is dissimilar to an SEM Campaign:  if you cancel an SEM campaign, the traffic stops immediately.

Things to Consider: If you are not technically-inclined, you may need to hire an SEO professional or team to manage your campaign.  Be wary of any firms that makes guarantees of any kind because the rules of SEO are constantly changing – elements that deliver top rankings today may not be the same elements that deliver rankings next week, or next year for that matter.  The SEO industry is at the mercy of algorithmic formulas developed by search engine companies such as Google, MSN, and Yahoo.

Ideally, search engine optimization is something that should occur as your are building your website.  If you are just starting out, consider hiring a qualified SEO consultant, or learn the basics yourself.

Overview

In truth, there is not a “one-size-fits-all” answer to this question.  Business owners should carefully consider both their long-term and short-term marketing objectives to determine what path makes the most sense for them.  If you are looking for long-term growth, then SEO should be part of your integral marketing mix.  On the other hand, if you are looking to do some quick promotions for an upcoming sale and want to generate some extra traffic, an immediate SEM campaign is worth exploring.

HooKMedia helps companies and business owners design, create, and implement successful marketing strategies.  For more information on how we can help promote your brand, please contact us or request a quote.

Tip # 1:  Keyword Research & Selection

When researching keywords for your campaign, ideally you want to build a campaign around keywords (and phrases) that deliver a high volume of traffic with low to moderate levels of competition.  Google, for example, provides an internal keyword selection tool so you can easily compare traffic levels and competition levels from one word to the next.  Remember to include multiple keyword variations per word (and negative terms when applicable) because you never really know how one person to the next searches for what they need online.  For example, typing “supermarkets in Manhattan” into a search query will yield different search results than “Manhattan super markets.”

Tip # 2:  Ad Content

Create marketing copy that is compelling and interesting.  Think about your potential customer, and “what’s in it for them.”  If you, yourself, were viewing the ad online for your store, what would make you click and navigate to your website?  Craft a message for your ads which delivers a message that is hard to resist.  For each campaign, plan to craft at least a few unique ads so you can gauge response rates, and clicks from one to the next.  In most search engines, you can update your settings so the more popular ad will show more frequently.

Tip # 3:  Budget

Start with a small budget.  Depending on the size of your business, this could be anywhere from $100 – $1000 a month or more.  Also, take into account the industry of your business.  Remember that the more competitive the online presence for your industry, the higher per-click cost you will be paying on your campaign.  It’s not uncommon to see competitive keywords costing $5-10 and upwards per click.  If you are in the early stages of building your campaign, experiment with inexpensive keywords to get a feel for how the search engine marketing system works.  Watch your campaign closely, and set a maximum daily spend so expenses do not escalate out of control.

Tip # 4:  Landing Page Content

Make sure the content on your landing page closely matches the content and keywords used on your campaign.  With a Google AdWords campaign, this action helps ensure a high quality score.  The higher your quality score, the higher your ad will rank on the search engine results page (SERP).  It also sends a message of trust.  If a potential customer clicks on your ad and quickly sees that you are in fact selling what your ad promotes, he or she will more likely spend time your site and make a purchase.  Do not use any verbiage on your landing page that is not inline with what you have promoted within your ads.

Tip # 5:  Diversify

Keep in mind that not all search engines are created equal.  Many businesses opt for inclusion in multiple search engines initially, because cost-per-click prices may be less expensive with one search engine vs. another.  Realistically, you shouldn’t care so much where a click originates, just as long as it didn’t cost too much, and it sends an interested buyer to your website. Monitor the results for each search engine, and tailor budgets according to which search engine is producing the best results.

It takes substantial effort and time to become an expert in the SEM / PPC campaign design, development, and management process.  Even with the best intentions and due diligence, you may not have all the answers.  If you ever have questions about an SEM campaign, or need guidance with the process, please feel free to contact us.

HooKMedia helps companies and business owners design, create, and implement successful marketing strategies.  For more information on how we can help promote your brand, please contact us or request a quote.

With such a over-crowded internet space, what is a business owner to do?  Arm yourself with the Top 5 basics that any SEO campaign should include in order to be successful:

Tip #1:  Page Titles

The benefits of well-thought out page titles are two-fold:  First, they help set an impression for searchers so they know what a page is about, and second, they weigh heavily as an algorithmic ranking factor.  Make sure that your chosen keywords are used throughout the title tags in order of importance from left to right.  In addition, make sure each page’s title tag is unique, and does a good job at describing the page’s content.

Tip #2:  Page Headings

Headings are helpful to searchers, and also favored by the search engines.  Use them where appropriate and make sure that they contain keyword-rich terms or phrases.  Users tend to “scan” web pages rather than read them, so using well-crafted headers will enhance your site’s readability.

Tip #3:  Produce Fresh Content

Produce fresh content on your site as often as humanly possible.  With the search engines, Content is king — Search engine spiders thrive on new content, so feed them often. For many, a blog easily solves this requirement.  Another solution is digitizing your internal company materials, such as brochures, white papers, articles, press releases, and so forth.  Make sure all documents are properly optimized, and web-ready.

Tip #4:  Social Media

Social media is a powerful traffic driver that is becoming hard to ignore.  Social networking and bookmarking activities on sites such as Twitter, Facebook, StumbleUpon, and Delicious may prove to be invaluable to your overall SEO efforts.  Find a online community you can relate to, and get involved.  Join forums, create links, listen to feeds, and ask questions.  Build quality content within your own site and blog, incorporate RSS feeds, and watch the volume of your followers grow.

Tip #5:  Link Building

Link building accounts for a large majority of an SEO campaign’s success, perhaps upwards of 75% or more.  Build “one-way” links from websites and directories to your site.  We are talking quality vs. quantity here.  A handful of quality links from reputable sites is more valuable than a large volume of links from less-reputable sites.  Focus on one-way links rather than reciprocal links.  Remember that no site is an island — The web began with links and that has not changed.

Overview

SEO should not be considered a “one and done” process.  It takes times, as in months of time, so plan accordingly, and for the long-term.  Be selective of the SEO expert you choose to work with, and be wary of consultants or agencies that make any type of guarantees.  

If you decide to take on the task yourself, remember to stay fresh on your content and blogs, link building, and social media efforts.  Never let your site become stale.  As your business needs change or evolve over time, your SEO efforts should follow suit.

HooKMedia helps companies and business owners design, create, and implement successful marketing strategies.  For more information on how we can help promote your brand, please contact us or request a quote.

Below are some tips (in no particular order) to help develop a successful link building campaign:

Article Marketing: Define yourself as a resource within your industry.  Write articles on timely and interesting topics, and submit them to well-trafficked online submission sites such as EzineArticles, GoArticles, and ArticleBase.  Make sure you do your research on article submission sites beforehand – although many are free, some do not allow you to include one-way links back to your website or blog.

Press Releases: Press releases are in excellent way to drive traffic to your website or blog via links.  Write news on timely topics of interest, and submit them to well-trafficked PR sites that offer RSS syndication, such as PRWeb.com, and PRNewswire.

Forums: Get involved in forums of interest within your industry.  Read threads, make connections. post comments, get involved.  When posting comments, provide forum signatures that contain one-way links back to your website or blog.  Important – don’t spam forums! Hand-pick ones of interest, and make a serious effort to get involved in the community and share information.

Directories: Submit your website or blog to free or paid directories.  By submitting your site to directories, you give yourself an opportunity to generate valuable traffic, and a create quality one-way links.  Make sure you seek out directories that have a low Alexa rank, and a high PR rank.  Popular directories include DMOZ.org, Yahoo! Directory, Business.com, and BOTW.org.

Social Media: Optimize your site for social media.  This can be done by adding social media sharing and bookmarking icons or bars on your website so users can share your content within their own networks.

Website Content: If you are considering a link campaign, you will need to determine if your website or blog is worthy of links in the first place.  Do you provide content that is interesting and useful for your visitors?  Ask friends, family, peers, and colleagues for feedback.  If you believe you might need a content overhaul, seek out a copywriter.

Overview

When contacting site owners directly for a link, make sure the site has a good reputation, and that the content is relevant to your site.  Also make sure that you create a value proposition so the site owner understands what’s in it for them.

Avoid requesting links from a website that contains too many links — a good rule of thumb is no more than 50+ links per page.  Create a good “anchor text,” otherwise the link won’t do much good.  The anchor text should clearly and accurately describe your site’s content so there are no surprises for the referral who arrives on your site.

Remember that the Internet started on links, and this hasn’t changed.  Link building should be part of your marketing mix to help grow traffic, and position you an authority within your industry.  Make it a point to strive for quality content so that your site is interesting, and truly a resource for visitors.

HooKMedia helps companies and business owners design, create, and implement successful marketing strategies.  For more information on how we can help promote your brand, please contact us or request a quote.

For every customer we serve, we provide a reasonable, hassle-free project quote up front, and discuss all requirements of your project.  We work side-by-side with you through every step of your project until all your requirements have been met, and you are 100% satisfied with the results.

Whether we work with you directly, or on your behalf, we always maintain the utmost in confidentiality and professionalism – it’s just how we do business at HooKMedia, without exception.

We are not a marketing agency, so we do not charge “agency” rates.  In some cases we charge by the hour.  In other cases, we charge per project.  No matter what the rate structure, our objective is to deliver value.  Our rates are reasonable, and from what clients tell us – worth every penny.

For more information about us, or to discuss how we can help you grow your business, request more information about our services, or call 720.266.hook.

via Phone

tel (720) 266.hook (4665)

via Email

General Information:  info@hookmedia.org

Press Inquiries:  press@hookmedia.org

Technical Support:  support@hookmedia.org

Billing Inquiries:  billing@hookmedia.org

via Twitter

@HooKMedia

For each visitor to our Web page, our Web server automatically recognizes no information regarding the domain or e-mail address.

We collect the e-mail addresses of those who communicate with us via e-mail, information volunteered by the consumer, such as survey information and/or site registrations, telephone number. The information we collect is used by us to contact consumers for marketing purposes. If you do not want to receive e-mail from us in the future, please let us know by sending us e-mail at the above address.

From time to time, we make the e-mail addresses of those who access our site available to other reputable organizations whose products or services we think you might find interesting. If you do not want us to share your e-mail address with other companies or organizations, please let us know by calling us at the number provided above.

From time to time, we make our customer e-mail list available to other reputable organizations whose products or services we think you might find interesting. If you do not want us to share your e-mail address with other companies or organizations, please let us know by calling us at the number provided above. If you supply us with your postal address on-line you may receive periodic mailings from us with information on new products and services or upcoming events.  If you do not wish to receive such mailings, please let us know by calling us at the number provided above. Please provide us with your exact name and address. We will be sure your name is removed from the list we share with other organizations

Persons who supply us with their telephone numbers on-line may receive telephone contact from us with information regarding new products and services or upcoming events. If you do not wish to receive such telephone calls, please let us know by sending us e-mail at the above address. Please provide us with your name and phone number. We will be sure your name is removed from the list we share with other organizations

With respect to Ad Servers: We do not partner with or have special relationships with any ad server companies.

From time to time, we may use customer information for new, unanticipated uses not previously disclosed in our privacy notice.  If our information practices change at some time in the future we will post the policy changes to our Web site to notify you of these changes and provide you with the ability to opt out of these new uses.  If you are concerned about how your information is used, you should check back at our Web site periodically. Customers may prevent their information from being used for purposes other than those for which it was originally collected by e-mailing us at the above address.

Upon request we provide site visitors with access to contact information (e.g., name, address, phone number) that we maintain about them. Consumers can access this information by e-mail us at the above address. Consumers can have this information corrected by sending us e-mail at the above address.

With respect to security: We have appropriate security measures in place in our physical facilities to protect against the loss, misuse or alteration of information that we have collected from you at our site.

If you feel that this site is not following its stated information policy, you may contact us at the above addresses or phone number.