iPhone App Marketing

With Apple’s introduction of the iTunes App Store in the summer of 2008 came a new form of niche marketing — iPhone App Marketing.  The iTunes App Store currently holds over 180,000 applications across 20 categories, and rankings are determined algorithmically on the basis of downloads.

Most companies and developers within the industry realize that they need more exposure than the App Store offers in order drive success for their brand.  Although the App Store does provide a marketplace, and a location for developers to gauge popularity and read reviews, most would agree that using it as your single marketing resource is not enough — you must develop a sound marketing strategy to ensure success for your brand.

What elements exactly should an iPhone app marketing plan include?  Well, for starters it highly depends on the genre you are competing within, and the type of audience you would like to target.  In general, most iPhone app companies and developers will need to incorporate Internet marketing elements into their mix such as SEO, SEM, and Social Media.  For others, link building, article or press marketing will make good sense, and even partnerships with relevant websites or applications to expand brand awareness.

Before we start the design and development process for an iPhone application marketing strategy, we will take a few items into consideration.  We’ll conduct an initial consultation to determine how you can readily compete against other applications within your genre over the long-term.  Some of these questions might include…

1.  What makes your application useful (or enjoyable) for a user?
2.  What makes your app unique over the competition?
3.  How often do you provide app updates?
4.  Do you have good customer service?

At HooKMedia, our goal is to help iPhone application companies and developers design, create, and implement successful marketing strategies. For more information on this topic read  iPhone App Marketing Tips, located on our blog.  Or, to request a complimentary analysis for your application, request a quote today.