Link Building

Link building is an “off-site” Internet marketing method that involves the process of building inbound links from external sites to your site.   The objective with link building is to gain popularity for your site on the basis of referrals –  the more quality inbound links you obtain for your site, the more the search engines recognize your site as an “authority” in your industry.

Link building is commonly included with an SEO campaign, although it is a separate effort that occurs “off-site.”  It is considered an “off-site” Internet marketing method because no physical “on-site” changes are made to your website during the link building process.

The important thing to remember when building a link campaign is that link quality should beat out link quantity: A handful of inbound links from high-quality websites holds more value for a link campaign than a large volume of links from low-quality sites.

Some common strategies to build links for your website may include but are not limited to:

Article marketing. Writing and launching articles within your industry on timely and interesting topics which include a link back to your website.  Popular article submission sites include:  EzineArticles, GoArticles, and ArticleBase.

Press marketing. Launching company press releases which contain newsworthy content about your business which include a link back to your website for reference.

Forums. Getting involved in industry-related forum sites, and providing a link back to your website when appropriate.

Social media. Getting involved in social media networks such as Facebook, Twitter, and LinkedIn.com, and providing links back to your website where appropriate.

Directories. Submitting your website to online directories which will include a business listing and link back to your website.  Popular online directories include: DMOZ.org, Yahoo! Directory, and BOTW.org.

Link requests . Locating sites of relevant content and requesting a one-way link from the site owner.

For more information on link building basics, read Link Building Strategies 101 located on our blog. Or, to learn how a link building campaign would benefit your business, please request a complimentary quote.