Search Engine Optimization

The majority of people use the internet to locate products and services.  Of this population, studies indicate that 90% of users will not research past the Top 30 search results to find what they need.  What does this mean for you? If your site does rank in the Top 30 search engine results for a given keyword or keyword phrase (first three pages), this could lead to lost sales and opportunities for your business.

SEO is an Internet marketing strategy that involves improving the volume and quality of traffic to a website.  With SEO, the objective is to improve search engine rankings so a site appears higher in the search engine query results.

Why SEO is important: the higher your site ranks within the search engines, the more traffic and exposure you will have to customers searching for your products and services.

Most successful SEO campaigns include a combination of both “on-site” and “off-site” optimization methods.  “On-site” involves any methods that physically occur on the website, such as SEO copywriting and meta tag updates.  ‘Off-site” methods involve any actions used to improve rankings that do not require any physical site changes.  Link building is an example of an “off-site” SEO method.

Our SEO process includes the following four steps:

  1. Keyword Research & Targeting
  2. Site & Page Analysis
  3. Link Building (off-site)
  4. Analytics & Reporting

For more detailed information on each step, please visit our SEO process page.

Many factors go into a successful SEO campaign, and the rules are always changing.  In other words, what drives strong results today may not do the same next year, or next week for that matter. For some of the factors that currently contribute to the success of an SEO campaign, read Top 5 Tips for SEO Success, located on our blog.