SEO Process

Search Engine Optimization, or SEO, is an Internet marketing strategy that involves the process of improving the volume and quality of traffic to a website.  With SEO, the objective is to improve a website so it ranks higher within the search engines.  SEO is an important Internet marketing strategy for most businesses to consider since the higher your site ranks within the search engines, the more traffic and exposure you will have to new customers.  Our SEO process is as follows:

STEP 1:  Keyword Research & Targeting

Competitive Research & Analysis: During this step, we conduct research to get a pulse on your market, and industry competitors.  This includes exploring the on-site and off-site methods your competitors have employed to achieve high rankings (where applicable).  Depending on the nature of your business, we will analyze anywhere from 3-5

competing sites, exploring items such as keyword usage, site content, incoming link strength, and on-site technical components.  We will look for key differentiators, and will discuss with you the preliminary steps needed in order to outrank your competition.

Keyword Research & Analysis: The Competitive Research & Analysis step provides a valuable information and leads into our Keyword Research & Analysis step.  As we begin building keyword and keyword phrase lists that pertain to your business, we determine which words and phrases will generate the highest volume of online searches.  OBJECTIVE: We search for terms that have a high volume of traffic, and low “difficulty,” or competition level — Keyword terms that achieve maximum traffic and relatively low competition levels are the cornerstone of a successful SEO strategy.

STEP 2:  Site & Page Analysis

Technical Analysis: During this step, we analyze your site’s code and look for any issues that may impede search engine spiders from crawling your site.  We will also determine what site components need to be optimized, and make sure all internal links are working correctly.  Items that would be addressed during this step include updating meta tags, image tags, video tags (where applicable), and so forth.

Content Analysis: During this step, we will take an overview of your site’s content and suggest updates as necessary.  The goal here is to ensure that your site’s content includes the keywords uncovered during the Keyword Research & Analysis step above.   As necessary, we will optimize each page’s content so it accurately reflects the keywords chosen for your campaign.  For more information visit our SEO copywriting page.

STEP 3:  Link Building

Link building is an optional component of an SEO campaign.  It is an “off-site” SEO method, and if required, will account for a large majority of your campaign’s success.  For link building, we stress Quality vs. Quantity: The higher the quality of income links to your site, the greater the chance your site will be deemed as an “authority” by search engines. For more information on this service, visit link building.

Competitive Link Research & Analysis: Before determining whether or not link building makes sense for your SEO campaign, we will analyze the link building methods and strategies employed by your top competitors.  From this research, we will determine what link building steps (if any) are necessary in order to compete.

STEP 4:  Analytics Reporting

Analytics reporting is a very critical component for an SEO campaign.  All the data produced within an analytics reporting system will prove invaluable to ongoing campaign management.  If you have yet to employ an analytics reporting system, we are happy to provide a recommendation.

Overview

All businesses are unique.  For this reason, it is important to note that an SEO campaign from one business to the next will differ.  The above outline provides a general overview of our SEO process, but we do realize that a tailored approach must be delivered in order to meet your business objectives.  For the top factors that contribute to the success of an SEO campaign, read our TOP 5 Tips for SEO Success, found on our blog.

For more information on our SEO services, or to request a quote please contact us.