Social Media Marketing

Social Media Marketing, or SMM, involves the steps one takes to build brand or company awareness through various social media channels.  Some of the most popular Social Media Marketing venues and sites include, but are not limited to, the following:

Social Media Optimization, or SMO, is a component of Social Media Marketing that involves the “on-site” steps one takes to optimize a site for social media.  Examples of the most common Social Media Optimization methods include:  RSS Feeds, Social News Buttons, Images & Videos, Blogging, and so forth.

One of the advantages of Social Media Marketing is that it’s possible to locate and market to a very niche audience.  For example, if your goal is iPhone Application Marketing there are many review and submission sites designed to socially marketing iPhone applications.  Many sites will automatically pick up your application due to it’s presence within the App Store, and for others you will need to manually submit your application to have it listed on the review site.

In recent years, Social Media Marketing has made some serious headway as the preferred marketing venue for many businesses.  Many resources are easy-to-use, usually free, and can drive exponential levels of traffic to your site in a short amount of time if utilized correctly.

As you are building your marketing strategy, consider the pros and cons of all Internet marketing strategies, and give consideration as to how each venue can effectively serve your business.  If you have questions about Social Media Marketing, or would like to determine if this marketing venue makes sense for your business, please feel free to contact us, or request a complimentary quote.