HOOKMEDIA

SEM

Search Engine Marketing, commonly referred to as SEM, or PPC (pay-per-click), is an Internet marketing strategy that involves the process of promoting a site’s visibility within search engine results pages (SERP’s).  In general, whenever an online searcher conducts a search query using keywords and phrases that pertain to your business, your search engine advertisement will appear within the “sponsored” section of the search results page.

The most common Search Engine Marketing methods include:  paid placement, contextual advertising, and paid-inclusion. The largest search engine vendors that offer Search Engine Marketing campaigns are Google AdWords, Yahoo! Search Marketing, Microsoft adCenter, and Ask.com Sponsored Listings.

HooKMedia offers search engine marketing campaign design, development, and management services.  When we work with you, the objective is to design and implement a campaign that delivers a high-volume of clicks at the lowest cost possible.  We write ad marketing copy that is compelling and generates interest, and will also research and locate the best possible keywords at the lowest possible cost-per-click for you.

Our SEM process is comprised of the following steps:

Keyword Research & Analysis
Campaign & Ad Group Creation
Investment (ROI) Measurement
Evaluation & Optimization

Even if you plan to build your own SEM campaign, at times you may realize that you do not have all the answers.  For more information on SEM campaign design, development and management services, please feel free to contact us, or request a complimentary marketing analysis.

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