SEO
The majority of people use the internet to locate products and services. Of this population, studies indicate that 90% of users will not research past the Top 30 search results to find what they need. What does this mean for you, and why does it affect your business? If your site does rank in the Top 30 search engine results for a given keyword or keyword phrase (first three pages), this could lead to lost sales and opportunities or your bottom line.
SEO is an Internet marketing strategy that involves improving the volume and quality of traffic to a website. With SEO, the objective is to improve search engine rankings so a site appears higher in the search engine query results.
Why SEO is important: the higher your site ranks within the search engines, the more traffic and exposure you will have to customers searching for your products and services.
Most successful SEO campaigns include a combination of both “on-site” and “off-site” optimization methods. “On-site” involves any methods that physically occur on the website, such as SEO copywriting and meta tag updates. ‘Off-site” methods involve any actions used to improve rankings that do not require any physical site changes. Link building is an example of an “off-site” SEO method.
Our SEO process includes the following four steps:
- Keyword Research & Targeting
- Site & Page Analysis
- Link Building (off-site)
- Analytics & Reporting
Many factors go into a successful SEO campaign, and the rules are always changing. In other words, what drives strong results today may not do the same next year, or next week for that matter. For more information on how to build an SEO campaign for your business, contact us today to request a complimentary quote.
Related Articles
Top 5 Tips for SEO Success – With search engines currently ranking over 20 billion websites, it’s easy to get lost in the shuffle. If you are one of the fortunate businesses to rank within the Top 30 search results, then kudos… read more
What Internet Marketing Campaign Should Launch First? SEO vs. SEM – When planning upcoming marketing initiatives, it’s a common question you might yourself: What Internet marketing campaign should… read more
Popular Articles
- Link Building Strategies 101 Over the last few years, link building has gained popularity as a marketing initiative…
- Top 5 Tips for SEO Success With search engines currently ranking over 20 billion websites, it’s easy to get lost in…
- What Internet Marketing Campaign Should Launch First? SEO vs. SEM When planning upcoming marketing initiatives, it’s a common question you may…